Sunday, October 28, 2012

1. Extra Credit: Advertising and Automation

Article: Newspapers getting outsmarted on mobile from week of 9/10
http://newsosaur.blogspot.com/2012/09/newspapers-getting-outsmarted-on-mobile.html

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As the race for complete control of media consumption begins the fight for privacy begins to look unwinnable. Smartphones now catalogue so much about their owner’s lives that they know more about the person and their habits then that person’s friends or family. The pros of having a device that offers almost anything you want within seconds seems outweighs any cons of having your information processed and given to people who just want your money. The world is no longer private and hasn’t been since the technology revolution. Children born into this age will not care about their privacy and won’t have the same worries that their parents did that someone somewhere is always watching and logging all of their activities. Was the ideology that people should have private lives ever necessary for human life to continue “normally”? Should we as people ask ourselves if privacy would matter to us if we had never known what privacy was? Is this the world that we want all future generations to know? There are still some positives with personal information being available to everyone. As the article said companies already know your preferences so buying nearly anything becomes quick and painless. Matches for potential employment could be found based on preferences and past tendencies/experience without actually looking and then “resumes,” submitted at the click of a button. The employers could also see your past experience and easily find the best people to be possibly hired at their company. This automation seems scary to current generations, but this automation will be normal in the future. The time freed by computers doing all of the mindless tasks will be enormous. Of course what happens if the systems fails? Someone who actually understands the system has power over the normal people to an incredible degree. Warfare between the people who understand the system will take place above any normal everyday life, this is already happening of course but as computers control everything the entire control scheme becomes exaggerated. When will the consequences of an automated world surpass the luxury of having everyday life automated?
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